What is a Booking System? A Beginner’s Guide for Tourism Operators

If you’re running a tour, activity, or attraction here in Australia, chances are you’ve already felt the juggle: phone calls, emails, spreadsheets, payments, cancellations, and trying to keep everything up to date across multiple channels. It’s exhausting.

That’s where a booking system steps in.

At its simplest, a booking system is software that makes it easy for your customers to see what you offer, check availability, book instantly, and pay securely — all online. For you, it takes the manual work out of managing bookings and gives you time back to focus on what you do best: creating unforgettable experiences for your guests.

So, what exactly does a booking system do?

Every platform has its own bells and whistles, but most booking systems for tourism operators will include:

• Online bookings 24/7 – your tours are bookable even while you sleep.
• Automated confirmations – no more chasing emails or sending receipts manually.
• Payments and deposits – integrated credit card or digital wallet options.
• Calendar and scheduling tools – so you know exactly what’s running, when, and how many guests you have.
• Channel management – connect with OTAs (like GetYourGuide, Viator, or Klook) and automatically update availability across platforms.
• Reporting and insights – track revenue, booking trends, and performance in real time.

Why should Australian tourism operators use one?

The Australian tourism market is competitive, and today’s travellers expect to be able to book instantly online. If your business isn’t set up for this, you’re likely losing bookings.

A booking system helps you:

• Sell more, with less effort – by being visible and bookable where your customers are.
• Cut down admin – freeing up hours of back-and-forth emails.
• Reduce errors – no double bookings, missed payments, or messy spreadsheets.
• Build trust – a professional, seamless booking experience makes your business look polished and reliable.
  
  

Choosing the best booking system for your business

There isn’t a one-size-fits-all solution. The right booking system depends on your business type, size, budget, and the markets you want to reach.

Some of the most common booking systems used by Australian tour and activity operators include: 

• Rezdy, 
• FareHarbor
• Cobber (formally ResPax)

However there are also some other great options available to you. While some are predominantly operating in overseas markets (excluding Nabooki, this is an Aussie option), these software options are all SaaS options so you can access it anywhere.

• Nabooki

• Rezgo

• Peek Pro

• Bókun

• Xola

When comparing them, think about:

• Ease of use – both for you and your customers.
• Distribution – does it connect with the OTAs or partners you need and want?
• Pricing model – commission vs subscription (and what works best for your margins) - please remember that a booking system is a cost of doing business, not a cost of sale.
• Support – how do they offer help and training?
  
  

Final Thoughts

A booking system isn’t just a nice-to-have anymore, it’s essential infrastructure for any Australian tourism operator who wants to grow, save time, and compete in today’s market.

If you’re still managing bookings manually, making the shift will transform your business. Start by exploring the main platforms available in Australia and comparing their features, pricing, and integrations. Once you’ve got the right system in place, you’ll wonder how you ever worked without it.