Distribution Support for Experiences | Nett Rates, OTAs & Inbound

Selling through tourism resellers, OTAs and inbound partners can unlock serious growth, but only when your product, pricing and systems are set up properly.

We help experience operators build a commercially sound, scalable distribution strategy that protects margins, attracts the right partners, and supports long-term growth. No guesswork. No race-to-the-bottom pricing. Just smart distribution, done properly.

Whether you’re new to distribution or untangling a setup that’s grown messy over time, we’ll help you put the foundations in place and connect confidently with tourism resellers.

Tourism Resellers & Distribution

Distribution isn’t about being everywhere, it’s about being ready.

Tourism resellers, online travel agents (OTAs) and inbound operators expect your product to meet specific commercial, operational and technical requirements. If those pieces aren’t aligned, distribution becomes frustrating, unprofitable, or simply doesn’t convert.

Our approach focuses on three critical building blocks.

Building Nett Rates

Everything in distribution starts with your rates.

Nett rates aren’t just your public price minus commission — they’re a deliberate pricing structure that accounts for margins, commissions, booking fees, payment costs, and operational realities.

We help you:

Build commercially viable nett rates that protect your profit
Understand how different commission structures impact your bottom line
Create rate structures that work across direct, OTA and trade channels
Avoid common pricing mistakes that limit who can sell your product

When your nett rates are right, distribution becomes a growth lever, not a financial risk.

→Use our Nett Rate Calculator

Working with OTAs

OTAs can be powerful distribution partners when used strategically.

Rather than treating OTAs as “set and forget” sales channels, we help you decide:

Which OTAs make sense for your product and market
Where OTAs fit within your broader distribution and direct sales mix
Loading and mapping your products with the OTAs and back into your booking system.
Setting up Channel Managers for Attractions with existing OTA contracts who do not have connected ticketing platforms.

We work with your team to determine the best way forward within your business.

→Learn more

Inbound Readiness

Inbound Tour Operators don’t just sell your experience, they sell it on your behalf to international markets.

Being “inbound ready” means more than having a brochure and a rate sheet. We help you prepare your business to work with inbound partners by ensuring:

Your product is packaged and priced for international trade
Your booking systems and processes support trade requirements
Your terms, policies and operational details are clearly defined
You’re positioned as a reliable, professional trade partner

This work sets you up for sustainable inbound relationships with the right foundation to help you expand.

→Learn more

Distribution Support for Experiences.

Tourism Resellers & Distribution

Building Nett Rates

Working with OTAs

Inbound Readiness

“Distribution works best when it’s designed, not rushed. When your pricing, product and systems are aligned, the right partners become easier to work with, and growth becomes sustainable.”