Tourism Destitution Readiness for Attractions.

Ready to step into tourism distribution? 

Inbound and OTA distribution can drive significant brand reach and incremental revenue but only when your systems, rates, contracts and internal processes are built to support it.

We help attractions become commercially and operationally ready to work with:

  • Inbound Tour Operators (ITOs)
  • Online Travel Agents (OTAs)
  • Wholesalers and resellers
  • Channel managers and connectivity partners

Inbound readiness isn’t just about “being listed.”
It’s about building the structure behind the scenes that makes distribution scalable, profitable and manageable.

What Inbound Readiness Really Means

For attractions, inbound distribution touches every part of the business:

  • Ticketing and booking systems
  • Channel connectivity
  • Nett rate strategy
  • Contracts and commission structures
  • Inventory allocation
  • Internal approvals and workflows
  • Reporting and reconciliation

We align the commercial strategy with the systems and the operational reality, so your team can say yes to distribution opportunities with confidence.

Helping tours and attractions connect to Online Travel Agents (OTAs)

OTA Loading & Mapping

Preparing tour operators and attractions to be inbound ready

Inbound Trade Readiness

Helping Attractions determine best internal processes to manage tourism resellers

Internal Process Mapping

What we help with

Channel Management & OTA Connectivity

We assess your current ticketing or booking system and determine:

  • Channel manager configuration
  • OTA connectivity capability
  • Inventory logic and allocation
  • Live vs allocated stock (if required)
  • Rate mapping and commission handling
  • Settlement and reconciliation processes

We then:

  • Configure or support channel manager setup
  • Load products correctly (descriptions, inclusions, cut-off times, availability logic)
  • Ensure rates are structured for profitability
  • Test connectivity and reporting accuracy

The goal is clean, scalable distribution. No more logging into external extranets! 

Inbound Set Up & Contract Development

Many attractions want inbound business but aren’t yet structured to support it.

We help you:

  • Develop commercially sound nett rate structures
  • Create inbound-ready product sheets
  • Build trade rate sheets and distribution frameworks
  • Draft or refine contract terms
  • Define commission and margin logic
  • Align cancellation and payment terms

We ensure your inbound agreements support your business model.

Internal Process & Team Readiness

Distribution impacts:

  • Front-of-house
  • Finance
  • Marketing
  • Sales
  • Operations

We design internal workflows for:

  • Contract approvals
  • Rate changes
  • OTA content updates
  • Inventory management
  • Reporting and reconciliation
  • Commission tracking

And we provide team training so your staff understand:

  • How each channel works
  • How revenue flows
  • Where margin sits
  • What to monitor

Inbound readiness is as much about internal clarity as it is external partnerships.

If you already work in distribution and need some assistance in refining the process, we can help too!

From assisting with rate structures (please call us if you contract a different rate to each partner, as you need us - this is not best practice and takes up way to much of your time), through to refining how you contract and speak to trade partners, we can help.

Who This Is For

This service is ideal for attractions that:

  • Are considering expanding into inbound or OTA distribution
  • Have existing contracts but lack structure or visibility
  • Have recently implemented (or are about to implement) a new ticketing system
  • Want to centralise distribution strategy across multiple venues